About Us
Ami The Brand Fine Jewellery was created from a love for exceptional design, meaningful connections, and the artistry of fine craftsmanship. Based in Cape Town, South Africa, we specialize in bespoke fine jewellery, custom-made to bring your vision to life. What makes us different is our personal touch. We love meeting our clients, getting to know their stories, and turning their dreams into something they can wear forever.
Whether it’s an engagement ring, a sentimental gift, or a timeless heirloom, each piece is designed with heart and intention. We work with only the finest mined diamonds, lab-grown diamonds, and moissanites, ensuring each creation reflects the beauty, elegance, and durability you deserve.
Every piece is handcrafted in South Africa, blending timeless elegance with modern sensibility, and made to last a lifetime.At Ami The Brand Fine Jewellery, we believe that jewellery is more than just an accessory—it’s a celebration of life’s most meaningful moments.
Let’s create something beautiful together.
Amike’s Story:
I’m Amike Oosthuizen, and my love for jewellery and the beautiful things in life led me to create Ami The Brand Fine Jewellery. For me, jewellery is more than just something you wear—it’s a reflection of who you are, a symbol of love, and a piece of your story that lasts forever.
Traveling to 75 countries has given me a deep appreciation for craftsmanship, culture, and the way jewellery connects people across generations. From the fine details in heirloom pieces to modern designs that feel effortless and personal, I’ve been inspired by the artistry that makes jewellery truly meaningful.
Beyond jewellery, I also have a passion for photography, capturing fleeting moments that tell a story—much like a well-crafted ring or necklace does. Whether through a lens or in gold and diamonds, I believe in creating pieces that feel timeless, personal, and full of meaning.
Every piece at Ami The Brand Fine Jewellery is handcrafted in South Africa with the finest mined diamonds, lab-grown diamonds, and moissanites. More than anything, I love meeting my clients, hearing their stories, and bringing their dream pieces to life.
Jewellery should be something you cherish today and pass down for generations.
Let’s create something beautiful together.
Quality and Craftsmanship:
At Ami The Brand Fine Jewellery, we believe that fine jewellery should be more than just beautiful—it should be deeply personal, timeless, and crafted to be cherished for a lifetime. Every piece is designed with intention, care, and meticulous attention to detail, ensuring that it reflects your unique story.
We are committed to using only ethically sourced diamonds and gemstones, selecting each stone with precision to meet our high standards of quality and brilliance. Our jewelry is crafted by skilled artisans in South Africa, blending traditional craftsmanship with modern elegance to create designs that feel effortless yet extraordinary.
Jewelry is an investment in moments, in meaning, and in the memories it holds. Let’s bring your vision to life and create something truly special - just for you.
Discover our custom design process and start creating your piece of luxury.
